_edited.jpg)
CandaceCreates.online
Hi, I'm Candace!
I have four years of experience as a Content Marketer and Social Media Strategist in a variety of industries, where I have successfully assisted businesses and brands in growing organically.
Throughout my career I've managed multiple social accounts, executed content calendars, and participated in content creation (photography, video, design), copywriting (blogs), and social media strategy.
Along with my passion, I've learned how to create strong brand identities, grow accounts, and bring ideas to life!
I enjoy improving my skills and am open to any certifications, books, or podcast recommendations.
What steps are you taking to advance your marketing career? Please connect with me and let me know!
SEE RESUME & PORTFOLIO BELOW
Education
Cal Poly Pomona, Pomona, CA
Bachelor of Science, Business Administration concentration Marketing Management
Graduated 2017
Work Experience
Nortek Control | Social Media Specialist March 2021– July 2022
-
Managed 48 social accounts across Instagram, LinkedIn, Facebook, and Twitter with Hootsuite and Later, as well as 10 YouTube Channels in a variety of consumer technology industries.
-
In charge of Employee Advocacy tool, Hootsuite Amplify, where there were 113 active users and a social audience reach of 14 million.
-
Spearheaded social content strategy and curated over 1,421 social posts, including images, writing copy, videos/reels, GIFs, carousels, stories, polls, user generated content (UGC), and giveaways.
-
Interacted with a social community of 102K followers and achieved organic growth of 55% on Instagram, 32% on LinkedIn, 10% on Facebook, and over 1,000 users on Twitter.
-
Collaborated with a number of micro-influencers, including musician celebrity Tony Succar.
-
Directed any negative comments and/or feedback to the customer service or technical support team.
Stave & Nail Brewing | Social Media Consultant September 2020– December 2020
-
Developed cross-channel social media platforms to engage different customer segments on Instagram, Facebook, and Mailchimp.
-
Amplified the voice of the Stave & Nail brand to connect their products/ services towards their guests.
-
Edited and created videos, copywriting, GIFS, and images for Instagram posts, reels, IGTV, and Facebook posts that increased brand awareness every week.
-
Achieved 16% growth with influencers and followers on Instagram through posting relevant content and building professional relationships.
-
Spearheaded social media analytics reporting in Google Sheets on KPIs, such as engagement, reach, followers, posts, stories, and content interactions.
-
Established trust with the social media community of 3K+ by building awareness of new beers, merchandise, upcoming events, and answering questions via direct messages.
Wild Barrel Brewing | Social Media Manager April 2018 – June 2020
-
Created three social media posts per day for Facebook and Instagram, as well as weekly posts for The San Diego Brewers Guild.
-
Used Adobe Lightroom, Bazaart, Canva, and Splice to create compelling visualizations that received over 200 likes, comments, and shares on Instagram.
-
Organically grew the Instagram account from 2K to 17K followers by utilizing brand innovation and the most recent digital marketing trends.
-
Coordinated with the CEO daily to optimize the content calendar across all platforms to coincide with new marketing ideas and product launches.
-
Strengthened engagement by 4.3% each post through understanding the social media analytics for each social media platform.
-
Responsible for all production and content calendar creation.
Skills
-
Creative, Organized, Passionate, Communicator, Accountability, Leader, Colorful.
Technical Skills
-
Expert knowledge in Instagram, LinkedIn, Twitter, Facebook, Tik Tok, YouTube.
-
Software: MS Office (Word, PowerPoint, Outlook, Excel), Adobe Lightroom, Canva, Later, Hootsuite, Hootsuite Amplify, and Capcut.
-
Creative Direction & Development, Brand Marketing & Multimedia.
Certifications
-
Hootsuite Platform Certified.
-
Inbound Marketing Certified through HubSpot Academy.
Brands I've worked with
